
I help you shape a new business idea or examine the business you already have for overlooked customers, additional offers, and possible revenue opportunities. We look at what could work, what needs testing, and what deserves your time and money.
Start with an inquiry. I review your needs before proposing the scope and fee.
You have more than one business idea and need help choosing, narrowing, and developing the one worth pursuing.
You want fresh eyes on your existing business—potential additional revenue, overlooked customers, or offers that need rethinking.
You have a concept you're considering and want it looked at honestly before you invest more time or money.
My gift is seeing a possible business inside something other people scroll past—an article, a recurring complaint, an underserved customer, or an everyday problem.
Then I examine the customer, the offer, the costs, and how it could reach the market. For existing businesses, I look for possible additions as well as activities that may need to be simplified or cut.
You're paying for creative thinking and an honest assessment.
Business concepts, customers, offers, startup costs, pricing, operations, and opportunities to add revenue to an existing business.
How we think about earning, charging, spending, and risk—and how those attitudes affect business decisions. Pair those discussions with practical attention to costs, cash flow, and the difference between revenue and profit.
The psychological side of building a business: focus, boundaries, decision-making, rejection, uncertainty, accountability, and the willingness to hear an uncomfortable truth. Present this as commentary and education, without suggesting clinical treatment or guaranteed results.
Depending on the agreed scope, my work may include:
Business concept development or an existing-offer review.
Potential customer groups and the needs being addressed.
Possible additional offers and revenue opportunities.
Preliminary pricing and cost scenarios.
Weaknesses, missing information, and assumptions to test.
Prioritized next steps.
The proposal specifies the actual deliverables, research, meetings, and follow-up for your project. Not every engagement includes all of the above.
"I won't call an idea brilliant simply because you're attached to it. If the customer is unclear, the costs don't hold up, or the offer needs changing, I'll explain why. If I see an opportunity, I'll explain what makes it worth exploring."
"My job is to help you make a better-informed decision about what to build, improve, test, or stop."
Describe your business or idea, the challenge you're facing, and the outcome you're looking for.
I review the fit and email a proposed scope, fee, and deliverables.
Once the scope is accepted and payment is received, the agreed work begins.
My work centers on creative business thinking, writing, cultural observation, and recognizing commercial possibilities in everyday information.
I’m Kimberly Ann Hawes. I turn overlooked possibilities into business concepts and help existing owners identify potential customers, additional offers, and revenue opportunities. I examine the idea, the costs, and what needs testing. You’re paying for fresh eyes, creative thinking, and straight answers.
I created The 412 Biz Drop to cut through the cash cyclone of conflicting advice and money-making promises. Alongside Unfuckable Inc., I address both the business and the mindset required to run it. Build the business. Become Unfuckable.
That's why The 412 Biz Drop exists in conjunction with Unfuckable Inc. One helps you understand the business; the other confronts the mindset, boundaries, and behavior behind it. In what I'm building, you can't have one without the other.
Cut through conflicting advice, choose one business, and work through what it takes to start and operate it.
Mental breathing room, boundaries, and managing the pressure that comes with work and entrepreneurship.
International business opportunities, businesses that serve customers across borders, and ideas that may be adapted to a reader's own country.
Living in different countries while working remotely or operating a business. Practical subjects such as housing, costs, connectivity, and country-specific requirements.
Any visa or regulatory material is verified against current official sources before publication.
Business blueprints, books, and digital resources support readers who want to work through an idea in more detail.
Planned books explore business, travel, and social etiquette through direct observation and sharp humor. Planned titles are distinct from products already available.
Relevant topics for interviews, features, and collaborative projects:
Finding business ideas in everyday problems.
Choosing a business amid information overload.
Creative ways to expand an existing offer.
Entrepreneurial mindset and accountability.
International business and working abroad.
Satire as a way to discuss uncomfortable truths.
Bring me your idea, your existing business, or the opportunity you can't quite define. I'll review your inquiry and outline how I can help.
Start with an inquiry. I review your needs before proposing the scope and fee.